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Author: Abhinandan Basu Posted on 29 Apr 2016

‘Stick pack’ development is gaining traction across granular / powdered products from the conventional

‘Pillow packs’.

In a recent consumer survey carried out by M/s. Panax Solutions , it was exemplified that the pack

format not only gives a premium appeal but also reduces the packaging material consumption.

Popularity of ‘stick-pack’ format is increasing with end-users like Nestle and Coca-Cola is capitalizing in

developed markets and am sure that it is a matter of time when we see ‘stick pack’ formats as next big

thing in Indian burgeoning retail market

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