Packaging Romance

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Author: ‘Buy-ology’ – from Nirmal Gupta Posted on 29 Apr 2016

Was closely observing the shopper behavior at the aisle of personal care section in a super market in

Indore. The key takeout’s were:

Most of the recognized personal care brands are trying to deliver an eco-friendly, ‘department-store-

type’ brand into supermarkets at an affordable price. Targeting design-led range accessible, at an

affordable price point.

As natural and gentle as it gets the product / package needs to sell based on more than simply its ethical

credentials – it’s got to feel desirable and an everyday indulgence. The aesthetics of a pack

encompassing pack format, simple design, and strong use of typography makes a pack stand out in a

clutter

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