Was closely observing the shopper behavior at the aisle of personal care section in a super market in
Indore. The key takeout’s were:
Most of the recognized personal care brands are trying to deliver an eco-friendly, ‘department-store-
type’ brand into supermarkets at an affordable price. Targeting design-led range accessible, at an
affordable price point.
As natural and gentle as it gets the product / package needs to sell based on more than simply its ethical
credentials – it’s got to feel desirable and an everyday indulgence. The aesthetics of a pack
encompassing pack format, simple design, and strong use of typography makes a pack stand out in a